All Courses

This two-day, in-person program will equip you with the essential skills to become effective negotiator to reach win-win outcomes, on your terms. The next session is offered on May 12 and May 13.

This certificate program provides a firm foundation of theory and hands-on experiences from which to make sense of AI, and then to leverage AI ethically and productively in your work and beyond. Sessions start on February 17 and May 20.

This five-week certificate program focuses on using Generative AI to enhance various marketing functions. The next session begins on April 2.

Content marketing drives sales, customer loyalty, and brand awareness by providing potential customers with the information they need to evaluate your brand, product, and service before they come into direct contact with your organization. Discover how to use this marketing approach to expand brand awareness and transform awareness into purchases. The next session begins on February 25.

In this five-week program, you will learn the terminology and strategy for Internet search, web analytics, mobile marketing, social media, and digital display advertising. You will set up a simple web site on which to practice and follow a practical case project. The next session begins on February 19.

Become a more effective presenter by improving your delivery skills through the techniques learned in this program. The next session begins April 27.

This five-week program will equip you with practical skills and analytical tools for making data-informed decisions in today’s digital marketing landscape. The next session begins on March 31.

This five-week hands-on program covers the best practices of Internet marketing for small businesses and nonprofits. You'll learn how to blog, podcast and vodcast as well as optimize web pages for search engines. The next session begins on April 13.

This program provides you with a working knowledge of the application and interpretation of advanced techniques used in the field of predictive analytics. Learn how to use cutting-edge multivariate analysis to transform data into insights and capture your audience’s attention.

Improve your business writing skills and learn how to write more effectively. This program increases your confidence in writing and reduces anxiety about the writing process. The next session begins on April 8.

Understand the latest online search strategies and techniques used to drive traffic to your company's website. In this five-week program, you'll learn the tools and best practices necessary to leverage Paid Search for profit and growth. The next session begins on June 1.

In this five-week course, you will learn the fundamentals of social media marketing. You will identify and understand the various social networks and the ways these marketing channels can integrate with your current digital and offline marketing programs. We will discuss ways to monetize social media by using it with email marketing and search engines. The next session begins on April 30.