All Courses

This certificate program provides a firm foundation of theory and hands-on experiences from which to make sense of AI, and then to leverage AI ethically and productively in your work and beyond.

This five-week certificate program focuses on using Generative AI to enhance various marketing functions.

Content marketing drives sales, customer loyalty, and brand awareness by providing potential customers with the information they need to evaluate your brand, product, and service before they come into direct contact with your organization. Discover how to use this marketing approach to expand brand awareness and transform awareness into purchases.

In this five-week program, you will learn the terminology and strategy for Internet search, web analytics, mobile marketing, social media, and digital display advertising. You will set up a simple web site on which to practice and follow a practical case project.

Become a more effective presenter by improving your delivery skills through the techniques learned in this program.

This five-week program will equip you with practical skills and analytical tools for making data-informed decisions in today’s digital marketing landscape.

Learn the theory and practice of successful negotiations. Resolve conflict so that outcome and relationship satisfaction can be maximized. You’ll gain dynamic communication skills to help you become an effective negotiator.

This five-week hands-on program covers the best practices of Internet marketing for small businesses and nonprofits. You'll learn how to blog, podcast and vodcast as well as optimize web pages for search engines.

This program provides you with a working knowledge of the application and interpretation of advanced techniques used in the field of predictive analytics. Learn how to use cutting-edge multivariate analysis to transform data into insights and capture your audience’s attention.

Improve your business writing skills and learn how to write more effectively. This program increases your confidence in writing and reduces anxiety about the writing process.

Understand the latest online search strategies and techniques used to drive traffic to your company's website. In this five-week program, you'll learn the tools and best practices necessary to leverage Paid Search for profit and growth.

In this five-week course, you will learn the fundamentals of social media marketing. You will identify and understand the various social networks and the ways these marketing channels can integrate with your current digital and offline marketing programs. We will discuss ways to monetize social media by using it with email marketing and search engines.