Digital Marketing Strategy Certificate Program

Marketing communications has become dominated by digital media. Digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. For anyone working on a digital marketing plan, understanding search engine optimization, search engine marketing, social media, mobile, content marketing and other areas is essential.

The Digital Marketing Strategy certificate is a marketing program that provides a comprehensive understanding of the fundamentals needed to build a clear, cooperative communication strategy for your organization by strategically aligning the essential elements of your digital programs.

Program Requirements

To receive the Digital Marketing Strategy certificate, students must successfully complete four required courses and two elective courses. Each marketing course, certificate program and/or seminar can be taken as a stand-alone class; however, there is a benefit to obtaining the comprehensive skills associated with the Digital Marketing Strategy certificate. The selection of electives may vary from year to year.

Required Courses:

Digital Marketing Fundamentals Certificate Program
Practical Internet Marketing Certificate Program
Social Media Marketing Certificate Program
Search Engine Marketing Certificate Program

Elective Courses (choose two):

AI in Marketing Certificate Program
Applied Generative AI in Marketing Certificate Program
Content Marketing Strategy Certificate Program
Marketing Analytics and Measurement Certificate Program

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Featured Courses

AI in Marketing Certificate Program

This certificate program provides a firm foundation of theory and hands-on experiences from which to make sense of AI, and then to leverage AI ethically and productively in your work and beyond.

Applied Generative AI in Marketing Certificate Program

This five-week certificate program focuses on using Generative AI to enhance various marketing functions.

Content Marketing Strategy Certificate Program

Content marketing drives sales, customer loyalty, and brand awareness by providing potential customers with the information they need to evaluate your brand, product, and service before they come into direct contact with your organization. Discover how to use this marketing approach to expand brand awareness and transform awareness into purchases.

Digital Marketing Fundamentals Certificate Program

In this five-week program, you will learn the terminology and strategy for Internet search, web analytics, mobile marketing, social media, and digital display advertising. You will set up a simple web site on which to practice and follow a practical case project.

Marketing Analytics and Measurement Certificate Program

This five-week program will equip you with practical skills and analytical tools for making data-informed decisions in today’s digital marketing landscape.

Practical Internet Marketing Certificate Program

This five-week hands-on program covers the best practices of Internet marketing for small businesses and nonprofits. You'll learn how to blog, podcast and vodcast as well as optimize web pages for search engines.

Search Engine Marketing Certificate Program

Understand the latest online search strategies and techniques used to drive traffic to your company's website. In this five-week program, you'll learn the tools and best practices necessary to leverage Paid Search for profit and growth.

Social Media Marketing Certificate Program

In this five-week course, you will learn the fundamentals of social media marketing. You will identify and understand the various social networks and the ways these marketing channels can integrate with your current digital and offline marketing programs. We will discuss ways to monetize social media by using it with email marketing and search engines.