Digital Marketing Strategy Certificate Program

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Build the strategic digital marketing skills employers need today.

Digital marketing continues to evolve rapidly, with organizations relying on data, content, social media, AI, and analytics to engage customers and drive growth. The Digital Marketing Strategy Certificate equips professionals with the practical skills and strategic framework needed to develop, execute, and measure effective digital marketing campaigns.

Through six focused courses, you'll learn how to align marketing channels, leverage AI tools, create engaging content, analyze performance metrics, and develop integrated digital marketing strategies that support organizational goals.

Required Courses

To earn the Digital Marketing Strategy Certificate, students must successfully complete all six required courses:

  • AI in Marketing
  • Applied Digital Marketing
  • Content Marketing Strategy
  • Digital Marketing Fundamentals
  • Marketing Analytics and Measurement
  • Social Media Marketing

 

Courses may also be taken individually; however, completing the full certificate provides a comprehensive understanding of modern digital marketing strategy and execution. The selection of electives may vary from year to year.

What You'll Learn

By completing this certificate, you will be able to:

  • Develop a comprehensive digital marketing strategy
  • Apply AI tools to improve marketing effectiveness and productivity
  • Create content that attracts and engages target audiences
  • Build and manage social media marketing campaigns
  • Measure campaign performance using marketing analytics
  • Make data-driven marketing decisions
  • Integrate multiple digital channels into a cohesive customer experience

Why Choose This Certificate?

  • Gain practical, job-ready digital marketing skills
  • Learn emerging applications of AI in marketing
  • Build expertise across multiple digital channels
  • Strengthen your ability to measure and optimize marketing performance
  • Earn a recognized credential that demonstrates your digital marketing capabilities

> Testimonials 
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> FAQ

 

For More Information, Contact:

Jurate Murray
Email: jmurray9@depaul.edu
Phone: +1 312-362-5913

AI in Marketing

This certificate program provides a firm foundation of theory and hands-on experiences from which to make sense of AI, and then to leverage AI ethically and productively in your work and beyond. The next session begins on September 23.

DURATION: 5 WEEKS
LOCATION: CHICAGO/REMOTE
PRICE: $1,495

Applied Digital Marketing

This five-week hands-on program covers the best practices of Digital marketing for small businesses and nonprofits. You'll learn how to blog, podcast and vodcast as well as optimize web pages for search engines. The next session begins on October 26, 2026. 

DURATION: 5 WEEKS
LOCATION: CHICAGO/REMOTE
PRICE: $1,495

Content Marketing Strategy

Content marketing drives sales, customer loyalty, and brand awareness by providing potential customers with the information they need to evaluate your brand, product, and service before they come into direct contact with your organization. Discover how to use this marketing approach to expand brand awareness and transform awareness into purchases. The next session begins on October 28.

DURATION: 5 WEEKS
LOCATION: REMOTE
PRICE: $1,495

Digital Marketing Fundamentals

In this five-week program, you will learn the terminology and strategy for Internet search, web analytics, mobile marketing, social media, and digital display advertising. You will set up a simple web site on which to practice and follow a practical case project. The next session begins on September 29.

DURATION: 5 WEEKS
LOCATION: REMOTE
PRICE: $1,495

Marketing Analytics and Measurement

This five-week program will equip you with practical skills and analytical tools for making data-informed decisions in today’s digital marketing landscape. The next session begins on September 21.

DURATION: 5 WEEKS
LOCATION: REMOTE
PRICE: $1,495

Social Media Marketing

In this five-week course, you will learn the fundamentals of social media marketing. You will identify and understand the various social networks and the ways these marketing channels can integrate with your current digital and offline marketing programs. We will discuss ways to monetize social media by using it with email marketing and search engines. The next session begins on October 1.

DURATION: 5 WEEKS
LOCATION: REMOTE
PRICE: $1,495